The money is notable not just for its nine-figure size, but also because of its context. This is the first outside funding that Shopware has ever raised — it has been bootstrapped and profitable since being founded back in 2000, when e-commerce was really only getting its start — and it’s coming in part from a big strategic backer: the payments behemoth PayPal and Carlyle (by way of its Carlyle Europe Technology Partners fund) are its two first outside investors.
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