Artistic Brand Expressions was born out of inspired action

As an intuitive artist, I am always creating and one day, connected and in flow, I looked at my digital paintings. I cropped them, rotated them, and saw a million possibilities right in front of me.

I then thought well, wouldn't this be wonderful if an entrepreneur could purchase a single abstract digital artwork, that incorporated their brand and their passions, and their uniqueness and I show them how it can be used? Well, it turns out, it is very possible. 

I have a longstanding relationship with another creative genius, my business partner *Jo Petzer, who has helped with my own product ranges ( Limited edition, signed, affirmation Journals which sold out before I could even print all of them)! I asked her if my idea was good and she messaged me and said 'LET'S DOWIT'! 

At that point, I also had my own digital artwork line in an overseas online store where I put my digital artworks on furniture and other decor items. I didn't have to worry about getting it all printed. They did it all. And so we developed custom brand services for businesses (startups were our target) and even started testing local suppliers and furniture designers for printing.

I remember during so many of the summits I attended, Roger would start with the story about not being a professional speaker, explaining his accent and tying it to asking the experts for advice. Well, Jo was that expert in design. These are some of her stats as someone with over 20 years in graphic design (although she looks very fresh): 

  • -Books she's designed and typeset: over 400 to date. 
  • -Business cards she's created: at least 1500 (probably more).
  • -Logos she's designed: about 300 (excluding pro bono ones).
  • -Branding projects she's completed: approximately 200.
  • -Projects commissioned per month: 15 – 20.


We're a great team- she's a real introvert with strong steel energy, and I, well, many of you know, I'm a star, creative, always connecting the dots- allowing and channeling possibilities.  This is how and why we have teamed up with other experts to provide niche service offerings - allowing us to stay in flow. She keeps me grounded and gets the admin, the processes in place, while I source the experts that will serve our clients and be a great fit for our brand.

Artistic Brand Expressions has developed its own voice: cheeky, funny, tongue-in-cheek- a bit of alter ego perhaps or an attempt in creating some humour flow. 

Our mission is to deliver exactly what our geniuses are- strong design principles coupled with intuition, 'knowing', and helping our clients connect to the self, to their expression.

We are here to help you shine online, yes, but be that mirror to WHY you started. 

Art has a funny way of always bringing you to 'inside', to your inner world. Going inside is one of the only ways we can get through times like this.

In a crisis, we turn to re-discover or define our WHY

We help you see it!

*Interesting fact: Jo and I know each other for 5 years and we've never met- only virtually! It was her idea I got an ipad and look where we are now. 


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