An awesome follow on from Moira Ni Ghallachoir last Thursday.
We know that when it comes to persuasive communication, it isn’t just the message that matters. How and where we deliver the message helps it to resonate and to spread.
Speechwriters can write eloquent words that our leaders are instructed to deliver, but message only lands when it’s spoken with conviction.
When it comes to convincing people to buy into our ideas, we must consider what we want to say and how we will show up to say it.
If we’re going to tell better stories we need to become better storytellers.
Great storytellers craft the message, use the right medium, and most importantly practice their delivery. These are skills we all need now more than ever.
Bernadette Jiwa - Stories That Tell
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