In 1999, Tony Hsieh joined Zappos as an advisor and investor, and eventually became CEO, where in just ten years he helped Zappos.com grow from nearly zero sales to a company with a $1.2 billion valuation.


Hsieh hopes that, down the road, people won’t even realize that Zappos started by selling shoes. They want to be known and remembered as the best customer service and customer experience company. Hsieh envisions Zappos being something like Virgin (dozens of companies), but instead of being “hip and cool [like Virgin]… we just want to be about the very best customer service.”

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