Start-ups are in a continuous search for new methods to stay competitive, whether this means to collaborate with a celebrity who can be their brand ambassadors or developing a new app to promote their services and to engage clients. 

With more and more people being obsessed with their smartphones, a mobile app seems a great way to boost the online presence of an organisation. 

But many start-ups shy away from mobile apps because they think only corporations can use these tools to engage the audience. This misconception can prove costly if they don’t revise their choices because their clients expect to use an online tool to engage with the brand. 

No matter its size, a business can benefit from a mobile app, and here is how.     

It can attract more clients

All businesses should constantly look for ways to reach new clients because gaining more customers is the only way to grow. Building an app that shares the values of the brand and provides information about its services and products allows people to interact with the organisation in real-time. 

This way people have no issues to search for information, to buy products and even to send feedback. Most of the times, effective customer engagement translates into higher revenue. 

If you choose to add a mobile app to your start-up you provide valuable information to the client and you receive recommendations and suggestions on how to improve your products. It’s a win-win situation for both of you. 

It brings all the marketing efforts in a single place

A mobile app can be used for more than selling products, a well-designed one can deliver information, send and receive messages, book forms, provide book forms and even promote the business. 

A mobile app comes with the advantage that it allows you to bring all your marketing efforts in the same place without paying extra. 

Your clients can quickly access discounts, promotions and special offers. It can also send them push notifications to inform them when a new product is launched, when a product is back in stock and when their favourite ones are sold at special prices. 

Push notifications are one of the most effective methods to spread the word about your brand, This feature can reach potential clients, but can also annoy them so you should try to find a balance. 

It promotes your best products

A recent market study shows that customers find the companies that offer mobile apps more user-friendly than the ones that don’t. When you create an app for your start-up, you make your brand stand out and you grow a good relationship with your audience. 

Alongside its marketing role, an app can also help your company feature your products to boost sales. For example, if you own a flower-shop you can use the app to identify the users’ location, and to send a discount to the ones who are near your store. It’s recommended the discount to be time-sensitive to motivate them to make the purchase. 

It helps you track your public’s interests

Apps and websites are great at identifying your public’s preferences and interests. Your website can provide you with data recording and you can calculate the bounce rate, but the mobile app can offer even more features. You can identify the section of the app most used by your clients, and improve it. You can use their reviews to upgrade some features and you can control the messages you send to a certain audience. 

By tracking your users’ interests, you can fulfil their expectations and grow your start-up. 

It can maximise your ROI

Most of the start-ups choose not to create a mobile app because it’s expensive. No one will try to convince you that you can find a good developer to create a functional app for a few dollars, but if you make this investment now, you prevent spending more in the future.

A well-designed app can increase sales, boost customer loyalty and strengthen brand awareness. Bearing this in mind you understand that the cost of developing one pales in comparison to the benefits you get when using it. 

Your business will stand out on the market

Your goal when running a start-up is to set your brand apart from your competitors. This is your opportunity to help your company to stand out because it can help you be ahead of your competitors even if they have more experience in the market. If you hire app developer who understands your preferences and who can integrate your business’ values in the app then you’ll have no issues to impress your customers. 

50% of people are using their mobile devices to purchase the products and services they need, and they prefer the organisations that facilitate their access to their services through an app. When the app is intuitive and the commands straight-forward it can retain clients, which should be the main goal of any type of business. 

It can prove helpful when expanding your customer base

You may think that your website is enough, but studies show that in 2019 there will be around 9 billion mobile subscriptions, and 5 billion of them will be mobile phones. The businesses that choose not to offer their clients a mobile app, or to change the design of their website to be mobile responsive will hit an obstacle in the market. 

Mobile apps, especially the ones that include social media can reach a younger public that otherwise will not discover your business. 

A mobile app can also help you test the market if you intend to expand your customer base. You shouldn’t make an investment before ensuring you have public interested to buy from you. If your app performs great in the market segment you target, you can consider adding it to your portfolio. 

Creating a mobile app is one of the best decisions a start-up can make because it can help you achieve all the goals you have established when you first started your business.