SEO is an abbreviation for Search Engine Optimization, which is a Digital Marketing technique in order to increase the quantity and quality of traffic to your website through organic search engine results. SEO is important to attract high quality visitors from search and also is a way to improve the user-friendliness of your website in a way increasing its credibility to the Search Engines. These Search engines are using complex algorithms to determine which pages from your website to include in their index and the chronology they show these pages in the search results. In short, SEO is the way to ‘speak’ to search engines in a language they can understand and give them more information about your website, which will help them show the right webpage to the right person searching for you or your products. SEO can be done in 2 ways on-page and off-page.On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. Some factors that determine your page rank for On-page SEO are: Page quality, Keywords, Relevancy, Page Structure, URL Structure, Internal Linking, Page Performance, etc. On the other hand Off-page SEO refers to activities you can perform outside the boundaries of your website. Some factors that determine your page rank for Off-page SEO are: Backlinks, Domain Authority, Relevance of links, etc. A blend of both these would give you optimal results.

Some SEO technical terminologies you need to know before we jump onto how it works:

• Search Engine is a program that will search and identifies items in a database that correspond to keywords or characters specified by the user. It is widely used especially for finding particular sites on the World Wide Web. E.g. Google, Yahoo, Bing, etc
• Bot refers to a program that performs a task autonomously. Robots, spiders or crawlers are the most commonly used bots by the Search engines to find and add sites to their search index list.
• Algorithm is a program utilized by the search engines to determine what pages and sites to suggest when a user enters a search query. 
• Backlink is an incoming hyperlink from one web page to another website. The more backlinks you have pointing back to your website, the higher the rank your website will posses.
• Bounce rate is the percentage of users who enter a site and immediately leave without clicking on additional pages on the site is referred to as “bounce rate,” meaning the rate at which users will bounce in and out of your site. The lesser the bounce rate the better ranked is your website or webpage by the search engines.