Traditionally, LinkedIn has been less into visual content than other social media platforms.
It’s always seen itself as more professional and in the past, it seems to have worked. But now, times are changing, and professionals and social users share the desire for more engaging content.
Enter visual. This form of content has increased in value over recent years as audience attention spans have decreased.
Visual content appeals to all so here are a few tips on how to utilise visual content for your business.
- Optimise your profile
- Build your visual content strategy
- Use tools to improve your strategy
- Make sure to analyse which form of content works for you
Once you’ve done all this, you’ll be able to increase your audience reach as today’s audiences want more visual content.
We’re all moving forward. Don’t get left behind.
How visual is your content?
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