Today, the internet is an overcrowded space and can be compared to a lot of stars in the sky or unlimited sand particles on the beach. As per the internet live statistics, there are 1.9 billion plus websites in existence, 3.5 billion plus Google searches on a daily basis, and roughly 350,000 tweets sent every minute. In this kind of competition, capturing the readers’ interest can be the biggest challenge you can be facing. Chartbeat conducted a research that opened up an ugly fact that 55 percent of the visitors spent less than or 15 seconds on a webpage. Good website content is the key to defeat these statistics. Well-written content that’s optimized for the web allows your webpage to top the search results and can hold readers’ attention. Whether your content appears on the web or in print or carved on a wall there are some writing rules that you need to know.

Follow these 9 golden rules to make sure whatever you write gets the attention it deserves:

Do your research: Before you put pen to paper or finger to keyboard you need to study who are you trying to reach? I.e. your customers, audience, readers. These are some questions which need answers before you start drafting your content. Who is my target audience? Who are my target audience influencers? How are they going to reach my website?. Once these parameters are defined you need to dig deep and try to answer questions like, What topics would they like to read about? What questions would bring them to my website? Is my website answering/solutionizing their issues? You then need to ensure your content is accessible and engaging to all these audiences.

Structure your content: Web visitors have a very short span of attention and are judging your website for relevant information in seconds. Structuring your content on the web is like a website makeover, where utilizing the Inverted Pyramid Model of content writing proves beneficial. Here, you need to place the most important/headlines at the top of the page and then progressively move to more specific and factual data. Making your text scannable is another habit you need to incorporate while you structure your content. Instead of verbose paragraphs, use bullet points or numerical listing which will make your content look organised. White space, is the best friend of a web designer where they would allow empty space around images, text and other website elements. A decent amount of space around text eases your eyes and makes it look more legible. Love at first site is applicable here, make sure you make it worthy.

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