Striving to keep pace with the evolving digital marketing landscape can be hard. It seems like it is evolving every year, and there is a new trend that business needs to follow to be standout amongst the competition.

The reality is that companies don't have to chase every trend for a successful marketing strategy. Only one trend can be enough if you implement it right.

Let us focus on the growing digital marketing trends of 2019 that force companies to go for them :

Video Marketing

Due to the quality of internet devices with the HD streaming function, video marketing is becoming more popular in the industry. Companies are striving to find creative and innovative ways to look for the medium of video marketing.

From 2010 to 2018, video marketing is still rising in 2019.marketers are continually focusing on video content over other types of contents. After watching video content,64% of users are more likely to purchase the product online.

Watching video content is so prevalent in people these days and more than a million hours of video content are being viewed on social media platforms like Facebook or Instagram.

We will continue to see video content to grow in 2019 rapidly. Companies need to market their product within the budget.

Marketing Automation

Atomization leaks its way into each system, giving better ways to organizations to develop associations with prospects without committing a similar effort and time that they once did.

In any case, marketing automation is a technique unto itself. When you settle on the choice to put your attention on automizing systems, it turns into a major piece of everything that you do. Marketing automation has developed quickly as of late and has given no indications of backing off as we advance into 2019.

Inbound Marketing

Inbound marketing is a rising trend in digital marketing. In inbound marketing, the attention to produce content and value you can offer to the clients. This strategy won't change.

The industry is rapidly moving towards customized content production in one direction.

Inbound marketing is all about how you create content to attract the target audience depending on your offered value, not on how you can manipulate their cognitions with an attractive advertisement. It s long term step tathelp your company for future success.

Growth Hacking

If you have been looking for recent digital marketing trends, you probably have gone through a word of growth hacking. Here is a little detail of growth hacking:

In growth hacking, every technique you apply, tool you use and strategy that you use to gain an audience is informed by your growth desire. It often takes a back seat to outcomes.

Growth hacker sees the digital world like war and sees their work as fighting in that war and growing above the competition no matter whatever the cost is. The use of knowledge as their tool and innovativeness as the vehicle.

Chatbot Marketing

Another automation marketing practice is the chatbot marketing, which is new to the digital world. This technique had got a lot of attention in 2018, and now it can stand out alone in 2019.

 Chatbots are the default bots that manage the conversations with the users. Facebookmessengers chatbots are the most popular from delivering information to getting feedback from the customers.