Consistency is essential when developing a trustworthy brand online. If you offer confusing messaging, imagery or tones of voice, it will indicate a lack of attention to detail and professionalism.

To help your brand to stand out in an industry, you must aim to refine your branding, which will inspire confidence in your target customers. Here are some helpful tips on how to create a cohesive brand identity online.

A Consistent Color Palette

Every reputable brand offers a distinctive color scheme, which will be synonymous with their business. For example, Coca-Cola offers the white, cursive font with a vibrant red backdrop.

That is why you must develop a logo that features complementary or contrasting colors, which can boost your company’s visual appeal and recognition. You should then use the colors across your website, product packaging, print marketing, and social media profiles. 

It is, however, important to consider color psychology before you pick a color scheme, as the hues you choose will impact your brand and can have subliminal effects on your target audience. 

For example, there is a reason why many financial companies use blue, as it indicates professionalism and integrity. While many famous fast food restaurants often turn to red and gold to grab people’s attention.

If you are unsure how to get started, consult a talented designer to develop a distinctive logo that will make people take notice of your brand.

A Complementary Web Address

Rather than selecting a sought-after keyword to incorporate into your web address, pick a domain name that reflects your branding. For example, would Amazon be as successful as it is today if their web address was “onlinemarketplace.com”? Probably not. 

Instead, create a cohesive brand identity by selecting a domain name that is the same as your business name or similar. Identify if the URL is available by performing a domain name search before registering the address online.

Choose an Easy to Read Font (And Stick with It)

While you might think your site might appear more fun and creative to play with different fonts, it can create a confusing, unattractive web design. As a result, your business will look the opposite of professional, which can affect your company’s growth and revenue.

Instead select one or two easy to read fonts and stick with them across your website, print materials, packaging, and online advertisements.

Develop a Tone of Voice

It is essential to develop a writing style that complements your branding, values, and mission. Unfortunately, if you have multiple people writing for your business, it is possible they could use different tones of voice in your content. 

For this reason, you must develop an in-house style guide for your employees to adhere to when writing website content, social media posts, advertisements, and print materials. It might also be beneficial to hire an in-house editor to ensure all blog posts and onsite copy are free from any grammatical errors and are consistent with your desired tone of voice.