When building a successful business, one of the most important things you can do is learn the art of being “productive on purpose.”  

When you ask most business owners if they’re busy, all of them will reply with a resounding Yes! If you look at a business owner’s calendar, they will all have a lot of things that are taking place throughout their week. But here’s the problem. Being busy does not equal being productive.  

Here’s four strategies that will help you become more productive. 

1) Become solo focused. 

It’s been proven that for every minute of distraction, it takes seven minutes to “get back on track” with what you were doing prior. Believe it or not, multi-tasking is one of the worst things you can do. When you multi-task, that means you’re not giving your full attention to the task at hand. This constant task-switching encourages poor brain habits. 

2) Create clarity for power. 

When it comes to the bottom line, you must know your three IPAs (income producing activities) that produce the greatest impact on your business. Ask yourself this question, What are the activities that drive revenue, increase the number of clients I have, and produce the most results? Once you have them, write them down, put them on a sticky note, and then tape them to your computer where you can see them.  

3) Do your most important work first. 

Getting started off on the right foot, with the right actions, early in your day, is extremely important when becoming productive. When I really boil my day down, there are usually only three things that absolutely must get done to move the business forward. Yes, there are countless tasks and items on my to-do list. But usually, these three things are significantly more important than the rest. 

4) Incorporate jam sessions. 

A jam session is a scheduled period of time (usually 60 minutes) that allows you to be hyper-focused on your most important tasks for the day. Before you start, write down the most important tasks for that particular day. These are tasks that will move the needle in your business. 

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