Today, personal branding is boosting at an exponential rate in the overall market. The first step in being a good communicator is knowing the right tool to use to get your message across. If you use email in the wrong way, your messages can become irritating.

Email marketing is considered as a most professional and effective tool to promote your brand, product or services. to enhance the conversion rate and come up with a maximum audience on the portal.

You need to design an email that perfectly conveys your message and also reflects your brand in it. This may be done in many ways, but the best is, before sending your email, read it out loud to see if it accurately conveys your message.

And also you need to design your email in such a way that urges your readers to open it and take the desired action. Here I mean you cannot let an email affect your brand image. However, it is something that has been evolving constantly; you need to create your email design carefully and strategically.

However there are many effective email trends that you can use to engage subscribers, Digital Marketing Classes in Pune can be the only effective source to learn power back strategies in creating email marketing to grip the maximum audience.

First of all, you should know who the potential subscribers are and you should have direct contact with them. Secondly make sure that your email design is attractive enough to engage with the people (you may add graphic designs, video links, etc.). The email design must immediately convey a message in a glance. This means that all the elements of your email like colors, typeface, slogan, and others must grab people’s attention. Digital Marketing Courses in Mumbai offers productive learning about email marketing and boost your brand to the target goal.

Some basic trends that are highly being used are:

Visual Hierarchy

According to conversionxl.com, visual hierarchy matters and making your call to actions stand out plays a crucial role in driving conversions. The color that you choose for your CTA should go well with your brand. You should either go for general colors such as green or blue or a color that reflects your brand.

Personalized  Format

When it comes to email, words can be a foremost aspect to look for, but you should also use formatting tools to enhance key points. Of course, keep it clean and precise.  Don’t create an email that looks like a bag of confetti.

Make your email interactive 

As per a poll conducted by Litmus, over 27% of marketers stated that interactive emails are going to be the next big thing in email marketing. Interesting isn’t it?

Make Specific Shareable Sections

 The latest email design trend is to add a sharing icon on a line or quote in the middle of a paragraph or a stat that you want more people to know or read about. This helps in engaging the reader as well as helps you in reaching out to the people. 

Integrate Social Media in your Way

Designers are creating the social media page buttons in their own ways. Some use enlarged buttons, some of the buttons are shown as vibrating a little to catch the attention. A purpose behind using a creative way to incorporate social buttons is to make these appeals to the reader’s emotions and motivations.

Iconic approach

According to blog.usabilla.com, icons are easier to both recognize and to remember than bullets. While bullets are all the same, icons are much more characteristic and recognizable. Instead of numbering or putting the points of your message in bullets (which can be quite boring), try and design original icons for the same. They make your emails more interesting and original and also support your content.

Feedback into subscriber

This trend is gaining momentum as we enter 2019. You can just ask them to respond directly by asking a question in the end or simply by asking them to click on the check mark if they found the email interesting. This is an easy way of gathering reader feedback as all it takes to reply is just a minute.

Conclusion

Email design trends in the coming years will include making specific sections shareable, asking for feedback in the email and creating own icons for pointers. These trends continue to hold their dominance from the last year but will be equally impressive in the coming years. Email marketing is what makes the brand effective and reach the audience with an impressive engagement rate.