These are some common example of voice searches. As IOT (Internet Of Things) becomes a part of our daily lives, voice searches have grown more and more common. According to data given by digital marketing company in Pune around 1/5th of Google’s searches are now voice based. There are approximately 33 million voice first devices being used around the world.

These numbers are an indicator of a “Voice Activated Future” in technology. Voice search SEO is the next big thing that businesses need to calibrate themselves for.

Let us break down voice search SEO into smaller segments, that will help in gaining a better understanding.

What Is Voice Search?

Voice searches are voice-based queries generated by users through virtual assistants, or voice-based devices or voice supporting apps.

Amazon Alexa and Google Home are AI listening devices who answer to voice first queries. On the other hand, Apple’s Siri and Microsoft’s Cortana are popular virtual assistants who support voice-based searches through Apple and Microsoft devices like phones, tablets, and laptops.

Generally, the user expects either a voice-based response for their query, in case the device is a listening device only. But if it is any other device where a voice-based query has been asked then the user expects SERPs per usual stated a digital marketing company in Pune.

How Are People Using Voice Search?

As per research by a digital marketing service in Pune the user has a clear cut intent when opting for a voice-based search.

This intent is either informational intent which means they want to know more about something, or it could be a navigational intent where they need directions to a local address, or it could a transactional intent where they wish to purchase any products or services. These intents define the quality of the SERPs. 

Most people are using their smartphones hands-free when they ask a query rather than type it in. therefore the results have to be tailor-made to suit the hands-free requirement.

What Should You Do For Voice Search SEO?

All organizations are slowly waking up to the voice search revolution and are making some big changes to accommodate this new development in technology.

As a businessperson, it is important for you as well to get your business ready and optimized for voice searches. Here are some pointers on Voice Search SEO by a digital marketing agency in Pune:

1. Understand the conversational variations of search queries pertaining to your products or services. Voice searches tend to be longer than text queries and may even be a flowing set of questions.
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3. Optimize your website with keywords that are most likely thrown up by voice searches. Create sharp and precise snippets that can be read out by Google or Amazon on their voice first devices.

3. Prioritize local SEO content. Most voice search queries are related to local businesses where the customers can walk in or call. Hence, optimize your website for local content. Use city based, locality-based keywords on your webpages.

4. Make a mobile-friendly site. A digital marketing company in Pune revealed that voice searches happen a lot through smartphones, thus it is vital to have a mobile friendly and fast site.

We hope this blog helped you in gaining some insights into the world of Voice Search SEO. Voice technology is the future and we must get ready for it at the earliest.