If you’re building your brand on LinkedIn, you should be keeping on top of certain metrics. Here are some tips on how to track the progress of your brand using metrics.
- Profile views: More engagement equals more views. Keep your eye on this.
- Searches: How often do you appear in LinkedIn searches? This correlates to how many keywords feature on your profile.
- Post-viewing: After posting content, check exactly how many people have viewed your post. This indicates your reach.
- Engagement with posts: How many people like or comment on your posts? This also indicates your reach.
- Connections: Be active in your field on and offline and your connections will grow. Make sure you keep tabs on those offline connections by connecting with them on LinkedIn.
- Followers: If your content is good, then you’ll get people following you because they like your work. Keep tabs on this to judge the effectiveness of your content.
- Endorsements: Make sure you get endorsed for skills that are important to you because this is visible on your profile.
Watch my video to get a more in-depth analogy of how metrics can benefit you on LinkedIn.
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