Getting people to understand quickly and easily what the value proposition you bring is the 2ndaccelerator of the “Know” pillar.


Let me ask you this!


If I looked at your profile today in 10 seconds would I fully understand what it is you do and who you do it for?


Here’s the kicker, even if I did it’s too late. 10 seconds would be 5 seconds too slow.


My question today is what do you believe is the quickest way to help people “get it” in 5 seconds?

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