We should never underestimate the value of our collective action or speaking out as individuals! Every year only because awareness is raised by individuals and collective action the world's wrongs are righted.
Like you I also get the 'jabs' about what is the point of participating in a protest or handing our a flyer or sharing a post on social media for that matter, and my answer is always the same - you never know what the SPARK will be that causes another person to act differently.
To change another's behaviour, to help them realise their buying power, to encourage them to get involved in an organisation (or start one).
As influencers we are critical to the force of change that is winning in the struggle to achieve a noble and important objective. To everyone who has made a stand - bravo - you are the hero this planet needs and no matter the size of your effort it is helping to build a wave of change!
André de Villiers
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