Is writing about your products difficult even when you know them so well?
Does your copy seem wooden and lack life?
You know you have great products but you just don't seem to be able to do them justice?
Well, the secret is not to start with your products but, start with your potential clients and work backward.
Join in the conversation your potential customer is already having in their head and use the power of the right words to explode your sales.
Your product should appear to be unbelievable value, the ONE thing they have wanted, the answer to their problem, their dream solution.
They don’t just want it, they NEED it! Enough to happily whip out that credit card.
3 skills are all it takes to go from wooden copy to persuasive wording which leads people to want to buy your product.
In this powerful Zoom course, Shirley McKinnon will teach you how to:
Create headings which compel people to read your information
The process behind powerful benefits so they say, "That's me they're talking about!"
How to be authentic, which builds trust, rather than sound a talking brochure
Why most people’s writing is stilted and what to do about it
These valuable skills apply to your all marketing, your sales and any written material including emails.
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Payment Policy
An Acknowledgement receipt and details of order for the payment made, will be sent to your email address as proof of payment, within 3 working days
Customers Privacy
We may use Data to customize and improve your user experience on this site. However, we will make efforts so that your Data will not be given to third parties, unless (i) we obtain your consent, such as when you chose to opt-in or opt-out to the sharing of Data; (ii) a service provided on our site requires the interaction with, for example, an Application Service Provider, (iii) pursuant to legal process of law enforcement.
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